The Face/Off (2012) movie released into movie theaters with a catchy movie tagline that captured the attention of most moviegoers looking to watch a great action movie. The movie tagline revealed the complicated movie plot.
The Face/Off movie tagline: "In order to catch him, he must become him" (IMDb). Thus, the movie tagline conveys the entire movie plot in 9 words. Movie taglines help to market movies. We know that Sean (John Travolta) must undergo a surgery to investigate Castor Troy (Nicholas Cage).
The two characters are switched. Sean enters the prison population in Castor Troy's body. However, Castor kills the surgical team and the police officers after he assumes Sean's body. The movie tagline explains the movie plot in one sentence.
The Face/Off movie selected the perfect movie tagline to market the action movie. Good movie taglines are capable of marketing movies to capture box office success. What do you think about the Face/Off movie tagline?
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